Video editing is an art
When done right the viewer is so engaged in a video or film that he or she has no awareness of the editor’s work. Using raw footage, music, images, animation and visual effects, video editing sets the pacing of the story and brings it to life in a way that impacts viewers’ emotions. What sets a corporate video apart from a nonprofit video or a documentary? Namely the way that the story is told—the editing.
Video editing for corporate videos
Editing can be fast-paced and high energy if a video is intended to rev up the crowd before a product launch or an executive’s speech or it can be slower-paced and instructional, if it’s going to be used for training.
Video editing for nonprofit videos
Nonprofits have compelling stories to tell about how they’re making a difference in the lives of so many in the community. That’s why documentary-style video editing lends itself so well to this form of storytelling. In nonprofit videos editing is typically slower-paced and relies on assembling interview sound bites that tell the story through the voices and perspectives of those directly impacted by an organization, issue or event. The first-person narrative is so powerful because it creates a real intimacy with the viewer.
Video editing for documentaries
Similar to nonprofit videos, documentary films focus on a person, an issue or an event that has great significance for the people in the film. Video editing for documentaries often matches the subject matter in terms of appropriate pacing, and its main goal is to engage viewers so they’re fully absorbed in the story.