Each year thousands of cyclists and their corporate sponsors accept the Bike MS challenge – riding 150 miles from St. Augustine to Daytona Beach and back to raise money for multiple sclerosis.
I don’t actually know how to ride a bike (it’s true…) but instead was given the opportunity to capture the energy and excitement of the event in a video the MS Society of Northeast Florida will use to engage other corporate sponsors.
Documenting the commitment of these riders to create a world free of MS by raising more than $1 million was an amazing experience. I’m honored to use the power of video storytelling to help an organization that impacts the lives of so many people in our community.
