I recently attended a seminar on how to provide quality service to customers. As I put myself in the shoes of the client and thought about what truly makes customers feel important, valued and like they received exceptional service, I realized that those are the same characteristics a director needs to make a good film.
Empathetic
Good listener
Responsive
Trustworthy
Attentive
Knowledgeable
Inquisitive
Engaged
We know this subconsciously, since that’s what we expect when we’re sitting in the customer’s seat. But as with trying to understand where your interview subject is coming from and how difficult it may be to share his or her story, we need to walk in the customer’s shoes to know how to best meet his or her needs.
And to do that—attitude is key. Whether it’s communicating on the customer’s level, being a trusted advisor or being an active listener, wanting to do whatever it takes to build a good and trusting client relationship is the foundation for your business’ success.
