The Power of Story

A few weeks ago I gave my first official presentation on story and why it’s so powerful to us as human beings, as a community and as a way to connect brands to consumers. Stories are how we remember, how we experience emotion and how we connect with others. I presented at a July 12 […]

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The Power of Story

This is the first in a series of stories I’ll be blogging about on the impact stories have on our lives and for our brands. Stories are central to the human experience. Delivering information with emotional impact, they engage and entertain us. People want to learn, seek inspiration and connect with others through stories. Companies […]

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